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At 310 West Broadway in New York City‘s Lower Manhattan, you’ll find the bottle-glass and cast iron entrance of the Soho Grand Hotel. A spot where everyone seeks to be seen in a city full of scenes, it’s become a stylish landmark of the historic borough since its infancy. For its latest addition, the Club Room, the hotel once again establishes itself as the place to be, with rich influences inspired by New York’s golden era.
From the moment you get a peek behind the lofty curtains, the Club Room’s spell is palpable. Transporting you with its old-world opulence, the setting immediately promises an unforgettable time. All around, Art Deco furnishings lend themselves to the dim glow of candlelights, enveloping you in an amber haze. The fit-out of this two-room sanctuary boldly merges the tact of old New York with the vibrant pulse of the new guard, tantalising the senses and stroking the imagination. Think plush velvet sofas with marble tabletops, dynamic mood lighting, smatterings of electric blue flanked by vintage tapestry prints and ornate tableware, all anchored by rich mahogany woods. Uptown elegance with downtown edge.
Its walls are aptly adorned with oversized portraits by Terry O’Neill, the British photographer famous for capturing the glitterati with an offbeat candour, further seducing one into a realm free of inhibitions.
Kicking off at the Bar Room, you’ll find hand-painted peacocks affixed on the ceiling and one of the best martinis in the city waiting to keep you company. There is a sense of timelessness in the space’s curation, with the glitz of the 1970s pairing harmoniously with the elegance of the 1920s—Studio 54 meets the Belle Époque. In the air, the soft, rhythmic music stylings of avant-garde pianists and eclectic jazz complete the picture. From 6:30 pm to 10:30 pm, patrons can indulge in a spot of people-watching, expertly crafted cocktails that pay homage to small-batch heritage and craft, complemented by a menu of fine American fare prepared with panache and precision. Whether your taste leans towards a classic steak tartare, smoked duck, tuna crudo nicoise or a plethora of caviar options, there is something to delight your palette within its menus.
After flirting with a few drinks and nibbles, you can stumble across the threshold into the Parlor Room, a stage open from 10:30 pm until late, where the night truly comes alive. With its disco ball casting flecks of technicolour light across the 18-foot mirrored ceilings, this is where you can truly let your hair down under the smoky shadows of night. Revel in the sounds of Manhatten’s most coveted DJs spinning their tunes for your pleasure throughout the week.
While a cover charge applies for live music seating on Friday and Saturday nights, indulging in a world where luxury, culture, and entertainment converge is worth every penny.
Calling upon the hedonists in all of us, the Club Room is an oasis of sophistication and extravagance with all the convenience of a central city sanctuary. Where some have said that the city has lost its will to party, the Club Room is a modern-day answer to the yearning for a good time. Come for the caviar and cocktails, stay for the magnetic pull.
To learn more about the Club Room’s offering or to book a stay at the Soho Grand, head to its official website here.
