Now that TikTok has finally had an opportunity to recover from Sofia Richie Grainge’s trio of Chanel couture wedding dresses at her French Riviera nuptials—and her subsequent balmy tropical honeymoon— they’ve turned their eyes to what we’d consider her biggest contribution to 2023: her “luxe blonde” hair colour.
Indeed, the poster-child of the old money redux may have everyone reaching for her It-girl-approved minimal ensembles, however for over 2 million TikTok viewers, the 24-year-old has inadvertently paved the way for our hair colourists to have the busiest season of their careers—all in an effort to emulate her golden blonde hue.
Keeping in with her quiet luxury sartorial wardrobe, her rich-girl blonde is the understated yet statement-making colour that is equally luxurious as it is effortless to maintain.
Featuring a dimensional melange of sleek, honey-coloured hues, Richie Grainge’s lived-in colour is proving to be the low-maintenance and trans-seasonal shade we’ve been seeking since the style set ushered in a brunette reign.
Unlike other shades of blonde, Richie Grainge’s luxe blonde focuses on blending in the colouring with your own natural hue, ensuring the colouring compliments your roots rather than overpowering them—which leads to the undesirable “regrowth” phase in your hair cycle that has you back in the salon chair every few weeks for a touch-up.
“I think we will see people continue to embrace effortlessly undone colour,” explained Edwards & Co. director and colourist, Jaye Edwards. “Sun-kissed blondes and brondes seamlessly blended to enhance natural hair colour, as well as effortless styling for a beach-to-bar ready look,” he added on the appeal of lived-in colour.
Part of the “luxe blonde” appeal is achieving a shade that rarely relies on bleach, meaning the effect and entire hair transformation aren’t too drastic. As Richie Grainge has proven time and time again, the end result of the colouring should be a shade that’s glossy and timelessly elegant rather than an overt colour change.
In truth, the key to achieving the luxe blonde shade lies in two parts: restraint and subtlety.
Rather than walking out of the salon with your dream shade achieved in one sitting, work with your colourist to slowly but surely lift and lighten your natural colour to your desired hue. Not only will this leave your hair as healthy as it can be when coloured, but it will also ensure the depth of your blonde is fully rounded and seamless.
With luxe blonde, the main allure lies in the lustre and high-shine sheen of the colour, meaning that moisture and hydration are the founding principles of maintaining that glossy veneer that Richie Grainge has perfected.
Given the incoming European summer season, now’s the perfect time to start working towards lighter, lived-in locks that’s as shiny as a golden hour on the balearic. But regardless of the season, luxe blonde has a year-long appeal courtesy of it’s ultra-polished and alluring hue.