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It feels like a full circle moment when you consider that Nikki Campbell and Sophie Coote founded SIR. in 2014 from their apartment in Bondi. Seven years on the buzzy resort wear label has returned to its origins for the opening of their beautiful flagship store on Gould Street in Bondi Beach – destiny.
The flagship boutique pays homage to the brand’s evolution and overall sentiment with a quiet confidence. Like the clothes that are worn by IT girls all around the world, the new SIR. store is both beautiful, relaxed and exudes a certain sense of effortlessness.
The details are all extremely considered and begins with a sweeping shopfront which features large pieces of curved glass, steel framed and hand painted in a luxurious espresso brown. Upon entry, the build features polished concrete floor with Corian inlays that ‘click’ underfoot. The walls are spray-rendered to mimic a Bondi-style beach house. The result sees a tranquil shopping experience (even if you’re manically finding a last-minute dress for a wedding).
The palette of soft greys and off whites mixes with tones of beige velvets and sheer cream linens, all handsomely firmed-up with the cut of stainless steel joinery and the crisp visual snap of acrylic. The lighting is necessarily reductive and architectural, allowing for the vintage furniture – including 1950’s to 1980’s Italian and 1950’s French brutalist pieces – to appear statuesque.
Each season the store will feature new collections and collaborations. Shop our favourite new season buys below.
SIR. Bondi
81 Gould St, Bondi Beach NSW 2026
Mon – Sun: 10am – 5pm
Email: [email protected]
Call: +61 280008781
SIR. X YAN YAN CHAN Petite Palace Midi Dress, $420. SHOP NOW
SIR. X YAN YAN CHAN The Bowery Mini Dress, $490. SHOP NOW
SIR. X YAN YAN CHAN FORGET ME NOT ONE PIECE, $320. SHOP NOW
