Thought neon-dressing was dead? Think again! The retina-searing trend, which made an unforeseen comeback earlier in the year, is alive and most certainly kicking in the form of Selena Gomez. Arriving at the American Music Awards in a lime green Versace number replete with matching lime green Stuart Weitzman pumps (and Roberto Coin Cento Diamond Necklace), Gomez has not only made us rethink shocking colour, but also proves the power of monochrome dressing.

Styled by Kate Young, the strapless micro mini dress, which featured sculptural side ruffling and Versace’s classic iconography – gold Medusa head buttons, served up a big dose of sartorial key lime pie, breathing new life into the trend of neon while kick-starting the movement for bright monochrome colour.

LOS ANGELES, CALIFORNIA – NOVEMBER 24: Selena Gomez attends the 2019 American Music Awards at Microsoft Theater on November 24, 2019 in Los Angeles, California. (Photo by Rich Fury/Getty Images)

The brilliant, sheeny shade of chartreuse, or rather Young’s monochromatic interpretation of it, recalled the all-out colour from the Spring / Summer 2020 shows, where Sies Marjan, Staud and Sally LaPointe (along with a slew of others) presented one-colour wonders in saturated shades.

Considering we are in the throes of summer down under, now is the perfect time to indulge a little pine lime fantasy like Selena Gomez. Whether it’s blindingly good neon green or deeper hues of chartreuse, consider our zingy edit below, which, miraculously, all happens to be on sale.

LOS ANGELES, CALIFORNIA – NOVEMBER 24: Selena Gomez attends the 2019 American Music Awards at Microsoft Theater on November 24, 2019 in Los Angeles, California. (Photo by John Shearer/Getty Images for dcp)

shop the look

Haru single-breasted twill jacket, sies marjan via matches fashion, now $1,379. shop now


blanche tailored wide-leg trousers, sies marjan via matches fashion, now $682. shop now


florence silk-satin midi dress, bernadette via net-a-porter, now $757. shop now

Stella plaited-handle drawstring bag, staud via matches fashion, now $147. shop now


Giana stretch-knit midi dress, solace London via net-a-porter, now $413. shop now

cult Gaia via farfetch, now $474. shop now

thoughts?