Selena Gomez has officially ditched her signature brunette locks in favour of an icy platinum hue. Revealing the major hair transformation on the Instagram page of her beauty brand, Rare Beauty, the star showed off her “new look” – a creamy white blonde colour with a lived-in dark shadow at the roots.
Gomez’s long-time colourist Riawna Capri, who also looks after the likes of Ruby Rose and Gal Gadot, said the entire colour process saw the singer spend eight hours in the salon chair, with more than 200 foils and several bowls of bleach.
“We’ve been doing Selena’s colour for over a decade now. She typically keeps it pretty natural, but this time she went for a big change,” she said in a statement about the colour. “This blonde is unique to her as we had to make sure there was an equal balance of cool and warm for her skin tone. It’s an edgier look and perfect for summer.”
Capri then went into further detail on her Instagram about how she and fellow colourist Nikki Lee at Nine Zero One salon were able to achieve such a flawless result in one sitting – because if anyone reading this has gone from brunette to blonde like me, you’ll know the path to platinum is fraught with fried ends and unsightly yellow hues.
“@nikkilee901 and I started by prepping her hair with @incommon’s Crystal Serum to add protection before highlighting. We then highlighted every hair on her head with @joico’s Blonde Life lightening powder and 30 volume developer. This processed for quite some time. After she lifted to a pale yellow we took the lightener off. We tapped down her root with LumiShine Demi-Permanent Liquid 5NA with 5 Volume, then an all over pre tone with LumiShine Demi-Permanent Liquid 8NW + 10NW equal parts with 5 Volume, and a second toner with LumiShine Demi-Permanent Liquid 10V with 5 Volume,” she wrote.
“We finished the process with a full #CrystalCashmere treatment by In Common to lock everything in and bring it back to life,” Capri said, adding that it was, “definitely worth it! Her hair looks and feels amazing!”
We tend to agree.