Australian party-dress connoisseurs Seduce have teamed up with Disney in a world first collaboration heralding the only time that Disney has partnered in the Australian market with a high street fashion label. The capsule collection coincides with the global theatrical release of Disney’s Alice Through the Looking Glass.

Entitled “The Wonderland Collection” the Margaret Zhang-lensed campaign features up-and-coming model Megan Blake Irwin as a modern-day Alice (in case your memory doesn’t serve you, she was briefly alleged to be one of Scott Disick’s many recent arm candies) whimsically posturing in amongst the ultimate tea party. The New York-based model told GRAZIA of the shoot, “It was a true wonderland fantasy and being Alice is every little girl’s dream there was cake, lollies, I was standing on tables it was so much fun.”

As to just how the clotheshorse prepped for the shoot, her beauty and workout routine is refreshingly simple. “Before a shoot I always use an SK-II mask as it always rehydrates the skin and plumps it up. The best thing is to always go for a run and get a lot of beauty sleep  I think sleep is the no-brainer.” As for whether the model will be auditioning for the Victoria’s Secret fashion show again this year she answered with a sheepish but optimistic, “possibly”. Watch this space we guess? 

Stay tuned for more of Irwin’s beauty and health tips exclusive to GRAZIA and get your first look at the Seduce x Disney campaign below.  










MeganBlakeIrwinforSeducexDisneyCuriouserandCuriouser2photograhybyMargaretZhang All images courtesy of Seduce

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