Savage x Fenty Valentine's Day Rihanna
Credit: Instagram @badgalriri

Rihanna has always famously shared her opinions on men. She’s single-handedly rocked the patriarchy and amid Victoria’s Secret scandal released her own, inclusive lingerie empire. Now, the ‘Love On The Brain’ singer is reinventing what you think of Valentine’s Day – all while wearing red latex. Today, Savage x Fenty released its anticipated Valentine’s Day campaign which includes something for him and for her.

The artist teased the forthcoming line in a series of Instagram posts, with cheeky captions inviting women to treat themselves this holiday. “Love is in the air & we inhalin’ allll of it 🌬♥️⁣ V-Day is comin’. Y’all best get ready… #XXSavageX”, one post reads. Another says, “Oh, you thought you was our only Valentine?! That’s cute. ♥️ #XXSavageX.”

Translation: you don’t need a bae to celebrate February 14 (or any other day for that matter).

Savage x Fenty Valentine's Day Rihanna
Credit: Dennis Leupold/Labyrinth Of Collages

The collection will launch online tomorrow in the US, January 14, with Miguel, Nazanin Mandi, Alek Wek, Chinqpink and Lulu Bonfils all starring in the risqué campaign. Playful styles include the Candy Hearts range – cherry red lace in a series of bras, one-pieces, corsets and stockings – and the Seamless Fishnet edit looks to steamy black iterations of your favourite silhouettes. For men, a violet satin set makes for luxurious sleepwear.

In addition Miguel and Nazanin Mandi feature in a behind-the-scenes video while posed questions on guilty pleasures, self-love and more. Yes, we’re into this match too.

Now that I think about it, where is A$AP Rocky?