This is one we did not see coming. But it’s always exciting to see coveted Aussie brands getting their collaboration on, especially when the resulting campaign exudes this kind of sexy beach glamour. Yes, iconic surf brand Billabong has teamed up with jewellery designer Samantha Wills to release its first jewellery collection.

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The exclusive 24-piece line which has been dubbed “surf meets luxe” ranges in price from $50 to $90 and includes necklaces, rings, earrings and bracelets. It also mixes many of Wills signature design details – natural stones, resin, glass, iron, raw amethysts, gold coins, crescent shapes and tassels.

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Considered something of an IT girl on the Sydney style scene, this is not the first time Wills has teamed up – she’s fronted campaigns and acted as spokesperson for the likes of Yellowglen, Nespresso and Opus. However we think this latest pairing makes the most sense and as it turns out isn’t all that accidental, Wills started her career as an 18-year-old fit model for Billabong on the northern coast of New South Wales.

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“I was working in a local surf store and a Billabong delivery came in I remember being so mesmerised. It was the first time I saw a brand outside of just a product. It was a lifestyle,” recalls Wills. The Samantha Wills for Billabong jewellery collection is available now online and in-store.

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Images courtesy Billabong