Since Clara Bow first stepped onto the screen as an aspiring ingénue in 1927’s It, the zeitgeist has been captivated by the qualities specific women possess that make them inherently alluring. Danish fashion label, ROTATE, has become internationally lauded for designing a wardrobe for such a faction. Those amongst us whose closets are rife with slinky metallic minis, skin-tight sequin silhouettes and pieces that deliver a sense of occasion irrespective of the circumstance. But what do these ‘It’ girls wear when they’re all grown up?

When, after the party’s over, they evolve from sleaze-dripped femme fatales to fully-fledged ladies of leisure. This specific wardrobe was the starting point for the brand’s Fall/Winter 2024 collection. Presented during Copenhagen Fashion Week, co-creative directors and bona fide influencers, Thora Valdimars and Jeanette Madsen, propose the pieces a matured ‘It girl’ would require in her woman-about-town sartorial arsenal.

This, of course, manifested itself through the shade du jour; slate grey and blood-pumping red. A head-turning hue in any instance, this cocktail of colours saturated the first half of the colour and got the heart racing of the Scandi style set in attendance in daring capris, sculptural dresses with delicate draping and high-shine gathered sarongs. Leaning into the stealth wealth agenda, ROTATE’s use of grey permeated with astute sophistication in high-neck chunky knit sweaters and sweet lace nap dresses.

Separates took a more prominent role in the collection, too. As Valdimars and Madsen explained after the show, this was an intentional move to place “significant emphasis on celebrating individual personalities and unique approaches to styling.” With each piece oscillating from overtly subversive glamour, the choice to dial up the sensuality and opulence is in the layering of the wearer.

This intimacy in dressing left the collection with a sense of refined romance, too. The setting of a crimson catwalk lit by a grandiose chandelier also added to the feeling of a dark paradise. Perhaps ROTATE’s vampy tunnel of love. This came to a head in the concluding eight looks—a series of modern-day bridal ensembles inspired by fellow screen queen Elizabeth Taylor’s eight marriages. Embodying the mantra ‘Never a bridesmaid, always a bride,’ the range revisited the brand’s most iconic silhouettes in all-white hues. Like the brand, the ROTATE woman is evolving, too. Down the aisle or down the stairs to a stylish speakeasy, ROTATE for every rhyme and reason.

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