He’s already dipped his million-dollar toe into the design pond with his Heavily Sedated sunglasses line. Now Australian model and famed party boy Jordan Kale Barrett (no, that middle name’s not a typo) can add denim streetwear designer to his CV.

Byron Bay-raised Barrett, unquestionably the most successful male model ever to hark from Australia, has teamed up with close mates Erik Torstensson and Jens Grede – founders of cult label Frame Denim – to create a limited run of unisex pieces. The collection’s name, BLAME FRAME, is a play on Barrett’s @iblamejordan Instagram handle and famed bad boy reputation.

Jordan Barrett in BLAME FRAME

“I wanted to create a collection with FRAME that anyone could wear and feel good in, regardless of their gender,” Barrett told GRAZIA of the collection which includes worn-in ultility pieces like boiler suits, distressed denim, paint-splattered T-shirts and hoodies with hidden pockets and accessible zips.

There’s also a pair of branded hotel slippers in the capsule’s signature orange, a nod to the nomadic lifestyle plastered all over Barrett’s social media.



It seems the model contributed far more to the line’s creation than just his reputation and famed good looks. “During the design process, Erik and Jens were open to all my ideas and suggestions and never said no to anything,” he continued.

It’s also apparent the collection’s gathering friends in high fashion places. Victoria’s Secret Angel Romee Strijd has been spotted in the BLAME FRAME long sleeve graphic tee while off-duty in New York.

Frame Denim is available in Australia from The Iconic and David Jones, as well as the brand’s global online store. Prices of BLAME FRAME range from $138 for a tee to $481 for the military overalls.

Romee Strijd wearing a BLAME FRAME tee in NYC. (Credit: Getty Images)

GALLERY: More of the Blame Frame collection