From 1912 to 1956 the Pasha of Marrakech, Thami El Galoui, was considered one of the most powerful people in Morocco. He was believed to be more wealthy and influential than the Sultan, and was known for showering guests with gifts and acts of service. It is fitting of course that the luxury French jeweller of Cartier would later craft a timepiece in his honour.
Since its inception in 1985, the decades have seen many iterations of the Pasha from feminine wrist bands to more sporty renditions. The success was most recently reflected in its 2020 release – Pasha de Cartier; an extroverted watch which steps outside of the box of classic watchmaking, and a design where nothing is off-limits.
Four bold Arabic numerals ensure an ultra-contemporary, oversized appearance. Its striking design challenges the predominance of round shapes in watchmaking, and amplifies its presence, originality and singularity. The bracelet is accentuated by the clous de Paris whilst its chained crown ensures maximum visibility.
In 1985, the Pasha de Cartier‘s power caught the eye of opinion leaders. Later, the style was adopted by women.
The latest design is faithful to the original model but is perhaps even more sophisticated. Nowadays the Pasha de Cartier features a blue spinel or sapphire, interchangeable strap and multiple possibilities when it comes to personalisation.
Additional straps are made available in navy blue, grey, black, purple and fuchsia alligator leather or in true luxury, a brilliant-cut diamond bracelet. Carved in the form of initials, the engraving appears under the crown cover and is undetectable. It is only revealed when the chained crown of the watch is unscrewed.
Indeed, even the Pasha would approve.
Discover the Pasha De Cartier collection, here.