It must be one of the most hotly-anticipated megabrand-meets-high-street fashion collaborations of all time, with the hype showing no sign of fading before launch.

Today, global fashion giant H&M has revealed every product that will go on sale next month in the Moschino [TV] x H&M collection conjured by eccentric creative and universal millennial supermodel BFF, Jeremy Scott.

At the same time, the brand has unveiled the first official lookbook for the line, starring Scott’s gang of his close friends modelling men’s and women’s pieces from the line.


“Whenever I design, I think about my friends,” says the 43-year-old Moschino creative director who counts Katy Perry, Bella Hadid, Hailey Baldwin and Bella Hadid in that clique. “The MOSCHINO [tv] H&M lookbook is like a party, celebrating the fun, the pop, the creativity and energy of the people and the collection.”

The kooky GIFs unveiled alongside the lookbook and collection snaps today are as hilarious as Scott’s OTT designs. He might be serious about making wildly commercial street fashion, but this is one man who clearly doesn’t take himself seriously at all.

Now, the only job you have is to decide which pieces from the collection you’ll be racing the crowds for first. See you in the queue at on November 8.