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A youthquake has struck Westfield Sydney, dismantling the gilded baroque interiors of Miu Miu’s one and only New South Wales boutique.
For those wondering if the luxuriate’s retail footprint may be travelling elsewhere, fear not. This remains steadfast in the harbour-side capital city (and in the shape of a dainty ballet slipper, no doubt).
Shifting its retail presence from the former southeast corner locale, Miu Miu has moved up two floors to the fourth level in Westfield Sydney’s luxury alcove.
Equally convenient for those Miu Miu-ites amongst us who prefer retail therapy to anything clinical, the reimagined boutique boasts more magic than ever before.
This is courtesy of the complete offering of ready-to-wear, accessories, footwear, eyewear and fragrance all housed in one charming level.
Similar to Miu Miu’s erstwhile haunt, the boutique is adorned with roof-to-floor the maison’s latest campaign imagery.
Fortunately for all patrons, this means we’re greeted by the likes of Emma Corrin and Amelia Gray donned in Miu Miu’s habitually deconstructed Fall/Winter 2023 collection.
Flanked by pale limestones, these campaign images are like ornaments that decorate the store’s windows. Very much the aperture to our desires.
A set of French doors serves as the gateway to sartorial heaven, with a plush baby blue colour palette reinforcing the notion that this store, to many, is a fashion paradise.
This colour motif converges Sydney’s retail presence with the global aesthetic of Miu Miu boutiques around the world.
Rather than mimicking the ornate wallpaper seen in the previous store, the interiors are finished with sumptuous carpet and a crisp lick of paint to truly let the craftsmanship and colour of the brand shine.
Upon your arrival, you’ll observe the store is divided into two sections, the former being leather goods and accessories with the latter ready-to-wear and shoes.
The first half boasts glass cabinets and canvas display shelves hosting the distinctive matelasse designs including the mini hobo Wander bag and candy-coloured utilitarian Nappa leather Pocket bag. You’re my wander wall, indeed.
Pass the displays hosting coveted eyewear styles, including the Y2K raver Runway frames and balmy accessories like the Western-style denim cowboy hat, the store envelopes into a soft breakout of gilded shelving and lush seating.
Along the posterior and lateral walls, the new season collection invites you to explore every square meter of the cloud-like emporium.
Mannequins modelled after the runway looks, including Mia Goth’s softly layered and tender opening look or the tough leather pieces from FW22, sporadically embellish the store floor.
Along the façade lies a lust-worthy panoply of shoes, including the perpetually coveted satin ballet flats and the Britannic brogues made in collaboration with luxury English footwear manufacturer, Church’s.
With a total area of 200 square meters, Miu Miu has masterfully curated a retail presence that delivers a hefty dosage of their whimsical universe to Sydney’s style set.
If we were to borrow from the brand’s perennially presence at Paris Fashion Week, this store embodies the joie de vivre Mrs. Prada’s designs so expertly personify.
Sadly, this attitude is not for sale within the boutique’s lavish confines, but with enough visits to the store, it’s sure enough to convey.
Capturing this sensation was the crowd of style savants attending Miu Miu’s store opening party. Below, we bring you the fashion-forward festivities in their jovial glory.
