Mary-Kate and Ashley Olsen
Credit: Dimitrios Kambouris/Getty Images

It’s been a long time since we heard directly from Mary-Kate and Ashley Olsen. After stepping away from acting, the beloved twin sisters launched luxury cult label, The Row, in 2006. Even then they remained elusive. In a rare interview with i-D MagazineMary-Kate explained they were raised to be “discreet”.

According to Ashley, their hesitation to appear in mainstream media comes from not wanting to be too associated with their brand.

“We didn’t want to be in front of it, we didn’t necessarily even want to let people know it was us,” Ashley told the publication. “It was really about the product, to the point where we were like: Who could we get to front this so that we don’t have to?”

The Row was born with the hope of “making something of ourselves” she further explained.

“We had just moved to New York. We were 18 years old and I think what we did know was that we wanted to take that time to take a break from what we were previously doing and to explore things that interested us, and explore what life has to offer…”  she said. Mary-Kate finished her sentence, saying, “Creatively.”

The Row counts fans from Kendall Jenner, Gigi Hadid and Rosie Huntington-Whitely to Jonah Hill. The brand has become synonymous with well-made basics and androgynous silhouettes. The two designers strive for “luxurious” pieces with Mary-Kate noting luxury should be “something that makes your life easier.”

Mary-Kate and Ashley Olsen
Credit: Raymond Hall/GC Images)

“The idea that you could buy something off the rack, put it on your body and it already feels like a part of your wardrobe, that’s luxury,” she explained. “You don’t even have to think about it.”

In the same interview Jonah Hill weighed in on the sisters’ brand explaining the duo have “extreme taste”.

“I think both women move with extreme taste without ever being gaudy,” Hill said. “I like that they don’t chase trends. They essentially do what they do and do it better than anyone else without chasing a fad. I think you will be safe in 20 years in any photograph where you’re wearing The Row. There won’t be a, ‘What the hell was I thinking?’ moment.

Last month, The Row made its red carpet debut thanks to the Haim sisters.