Louis Vuitton is celebrating 200 years with a fictionalised novel about the life and times of its eponymous founder. The man behind the iconic luxury house will now take centre stage in a new imagined account of his life, which is based on the legendary founder’s journey from carpenter to trunk maker.
The highly anticipated novel, which will be penned by French writer Caroline Bongrand, marks Vuitton’s bicentennial birthday and is part of widespread global activations dubbed Louis 200 that will pay tribute to the visionary.
Vuitton himself was born in a small town, but left to realise his dreams in Paris. After securing a coveted apprenticeship with famed trunkmaker Romain Maréchal, Vuitton began his career creating for the well-heeled clientele of the mid 19th century French capital, including Empress Eugéni, who was the wife of Napoleon Bonaparte.
After some years spent honing his craft, Vuitton launched his own luxury luggage maison and the rest, as they say, is storied history. The novel will recount the colourful happenings in Vuitton’s life, tracing the timeline from Louis Vuitton’s humble beginnings to the enduring legacy it inspires now.
The story will likely feature some of the most recognisable Louis Vuitton innovations, such as the LV monogram, flat-lid trunks and waterproof coated canvas, which have shaped the luxury landscape as we now know it.
Louis 200 will also feature a video game, aptly titled Louis: The Game in which users can play as ‘Vivienne’, a character collecting treasures on her way to a birthday party. There will also be an exclusive documentary that charts the life and eventual rise of Vuitton, which will stream on Apple TV in December.
Bon anniversaire, LV!