Its name may have more to do with mix’ n’ match style than the sporting game connotation, but Matchesfashion certainly appreciates the importance of one particular type of competitive event to fashion-obsessed Aussies throughout spring.

a160811_Matches15292_RG

The UK-based online fashion giant has built a dedicated Spring Racing edit area on its site, featuring everything from designer dresses to headwear, sunglasses, handbags, jewellery and race-appropriate shoes, from the big name luxury brands like Gucci, Saint Laurent, Dior and Miu Miu as well as less known ones such as Sies Marjan, Self Portrait, Osman and Anissa Kermiche. You’ll even find select local names like Dion Lee.

a160811_Matches14903_RG
Dress by Dolce & Gabbana. Hat by Gucci. Both are on display in at the Prahran pop-up and available online

To make life even easier for Australian browsers, it has then broken down the styling to suit four of the biggest race days in our calendar: Crown Oaks Day, Derby Day, Melbourne Cup Day and Stakes Day. It’s like being a celebrity and having a personal stylist put your season’s worth of outfits together for you.

atile21280X720TEMPLATEcopy
Dress and hat by Gucci. Both are on display in at the Prahran pop-up and available online

For women living or visiting Melbourne today, the brand has brought a selection of the actual pieces to Australia, which you can touch, feel and try on at a pop-up event in Prahran, staffed by the brand’s personal shopping experts also flown out from London. (Matchesfashion has a similar permanent private shopping townhouse called No.23 set up for VIP customers in London.)

a_A4A4629
Dresses by Gucci and Miu Miu amongst the collection on display in Melbourne

The Melbourne pop-up started 10am yesterday and finishes at 5pm today. For more details visit the Spring Racing Hub on Matchesfashion.com.. Don’t forget to ask about the deal available today: shopper receive $200 off any spend of $500.

a160811_Matches15150_R
Some of the race-perfect sunglasses in the Spring Racing edit

a_A4A4617
Dolce & Gabbana dress on display in Melbourne and available online

Images: courtesy Matchesfashion

thoughts?