May 5, 2021: And just like that, it was all gone. In this case, “it” is all of the photos on the Instagram page for Kylie Jenner‘s eponymous—and widely loved—cosmetics line. The only photo leftover is one Polaroid image of the beauty mogul wearing a shiny pink bra top and matching pants, sporting long, black hair and statement-making asymmetrical bangs. Teasing her 229 million Instagram followers even further, the 23-year-old topped off this viral social media moment with an ominous caption declaring “something is coming.” 

By all looks and appearances, it does seem like Kylie Cosmetics may be headed towards a rebranding effort. A quick trip to the brand’s website shows the same “Something is Coming” graphic on its main page, with an invite to sign up for email notification to stay up-to-date with what’s happening. It’s been a while since the last launch, so fans are anxiously waiting in anticipation to see what she’s going to get into next. GRAZIA reached out to the Kylie Cosmetics team to see if they could share a hint about what’s to come, but we haven’t received a response at the time of publishing. 

In terms of the hair, it feels safe to assume it’s a wig since Jenner frequently embraces them year after year. Mega-length hair on Jenner isn’t breaking news, but the entrepreneur embracing a bang (the pandemic anxiety haircut of choice) feels like the most relatable thing she’s done in a very, very long time. Nevertheless, she manages to make an asymmetrical bang look effortlessly cool and intentional, while on anyone else, it might appear that their hairstylist got distracted during their routine bang trim.

More to come as the story develops. In the meantime, we encourage you to shop the Kylie Cosmetics line, as it’s currently marked down at Ulta Beauty. Consider that yet another sign that something major is coming. 

thoughts?