kim kardashian
Credit: Instagram / @kimkardashian

Every time I scroll past hair stylist Chris Appleton’s Instagram feed, it brings me great joy. Today, from the man who brought us the Jennifer Lopez pre-Super Bowl mindset mood comes Kim Kardashian switching her long dark lengths for bright cherry red hair.

Joining a slew of celebrities who have undergone drastic hair colour changes in quarantine (hello Emily Ratajkowski, Kaia Gerber, Kylie Jenner and Kylie Jenner again), Kardashian’s new hair hue is a surprise.

“You guys, I dyed my hair red. Do you love it?”

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Appleton styled the beauty mogul’s hair in a messy top knot leaving loose a few face-framing strands. “Red head,” he captioned his Instagram post. “It’s NOT a wig before you start with that shit.”

And as it turns out, it is a permanent colour change. “Kim was really into the red,” Appleton told Us magazine. “And I think she liked how unexpected it would be as most people think of her going blonde when making a drastic change.”

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“We left about an inch of the root and lightened the rest of the hair,” he continues, citing the process took two hours. “Then went over it with the vibrant red.”

In terms of taking care of a new hair dye job, particularly a home do, Appleton suggests using “a sulfate free shampoo and lots of conditioner.” “And keep heat tools on a low setting to stop colour from fading,” he adds.

Kardashian is yet to post a reveal of her new hair on her own Instagram account.

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thoughts?