Mark your calendars fashion lovers. The high street chain that’s already given us affordable Balmain and Alexander Wang has another designer collaboration in the works, this time with quirky Parisian house KENZO originally founded by Kenzo Takada almost 50 year ago, and more recently driven by creative directors Carol Lim and Humberto Leon.
The range will, not surprisingly, embrace KENZO’s signature of vivid colours teamed with bold prints, but with considerably less impact on your wallet than the usual mainline collection. “With this collaboration, with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world,” said the creative directors in a join statement about the collection, which will cover mens, womens and accessories.
It’s not the first time the brand, which already counts Beyonce and Rihanna as fans, has teamed up with a street level brand – in 2012 it collaborated with Vans to create a range of slip-on sneakers. Earlier this year, it partnered with Disney to create a fun collection based around the new Jungle Book film, replacing its signature tiger head motif with character Shere Khan.
Following up the Balmain x H&M collection is a big ask of any brand (there was a stampede for the collection, which sold out almost immediately and crashed retail websites), but taking a very different approach with high-spirited #KENZOxHM duo is likely to create the same hype.
The collection will drop in over 250 stores worldwide from November 3, 2016. The countdown begins…