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Nike, while best know for high-performance sportswear, has become bonafide high-fashion in recent years by way of collaborations with the late Virgil Abloh and Kim Jones’ Dior. The activewear giant has since set sights on fellow cult designer Simon Porte Jacquemus who has unveiled a first look at a new (and incredibly chic) partnership.
Looking into the archives and combining the eponymous brand’s familiar cool-girl aesthetic arrives a sportswear collection that blurs the line between activewear and street style. The collaborative capsule will release later this season and spans across apparel and footwear, including the first Jacquemus sneaker ever.
“For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way. I have always been inspired by vintage ACG pieces and Nike campaigns from the ’90s. Having this imagery in mind, we designed women’s athletic wear with sensuous details and neutral colors, along with my own interpretation of the Humara, my favourite Nike shoe. It was important for the collection to be accessible for all bodies, and to be a natural blend of Jacquemus style and Nike performance,” says Simon Porte Jacquemus.
The brand unveiled a sneak peek at the forthcoming pieces which includes a backless body-con dress with subtle nike detailing and distressed brown sneakers. The concept is steeped in the sartorial motto “comfortable anywhere, anytime”.
“When we collaborate at Nike, it’s always a 50-50 union where each partner comes together to advance the other forward in ways that couldn’t have been done alone. With Jacquemus, we drew from vintage ACG inspiration and the interweaving of Nike Dri-FIT fabric and considered footwear like the Humara to create a nexus of sport and style that could only be done through the shared lens of Nike x Jacquemus. Collaboration at Nike, and with partners like Jacquemus, allows us to expand the culture of sport and redefine it for the next generation,” says Jarrett Reynolds, Nike VP of Catalyst Apparel Design.
Nike x Jacquemus launches June 28 exclusively on jacquemus.com, and across Nike retail globally. Take all of my money.
