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Australian brand Calli the Label has made a name for itself as a provider of flippant, feminine, party-worthy fast fashion, but the subject of its newest campaign is a poster girl for pure rebellious cool.
Model Zoe Cross, who has a cult following for her digital platform Cross and Bone and is best known for her swimsuit snap career, is the face of Calli’s Spring Summer 2017 brand imagery.
Zoe Cross in Calli the Label Spring/Summer 2017 campaign
Credit: Yasmin Suteja
Nothing about Cross is status quo. Cross and Bone is a gritty, realistic visual diary of the 5 foot 5 Sydneysider’s socially hectic life. Her Instagram features anywhere from one to a mere half a dozen images at a time. (Seriously, see for yourself). Even the answers she offers to GRAZIA’s interview questions below are an insight into her dry humour.
Still, she’s the edgy yin to Calli’s sweet yang in the campaign images shot by photographer Yasmin Suteja, who is the founder of creative agency Culture Machine and has almost as many social followers as Cross. (Actually, it’s more if you add her personal and @culturemachine accounts.) Read on for our quick and candid chat with Cross.
Zoe Cross in Calli the Label Spring/Summer 2017 campaign
Credit: Yasmin Suteja
WHAT’S YOUR BIGGEST EXTRAVAGANCE? I like to fly in style
WHAT’S YOUR FAVOURITE APP RIGHT NOW? I’m not really an app person – I just have the basics on my phone right now. I’m old school.
WHEN’S THE LAST TIME YOU LOST YOUR TEMPER? I never lose my temper – I am zen…
WHAT’S THE MOST FUN JOB YOU’VE EVER DONE? Finally working with the Culture magazine crew was a highlight. Definitely pays to work with likeminded mates.
WHAT’S TOP OF YOUR SUMMER FASHION WISH LIST? King Gees and a good attitude.
WHICH SHOE STYLE BEST SUMS YOU UP? Anything flat – I have a very large sneaker collection.
DO YOU HAVE A TOP SELFIE TIP? Don’t take them.
WHO IS YOUR FAVOURITE PERSON AND WHY? Victoria Bitter. She’s got a bad haircut.
CAN YOU TELL US SOMETHING THAT WOULD SURPRISE US ABOUT YOU? I’m currently studying filmmaking.
WHAT COULD YOU NOT LIVE WITHOUT? Oxygen
WHO’S YOUR TYPE? Anyone with a mullet.
WHAT’S THE BEST PICK UP LINE YOU’VE EVER HEARD? Come mine.
WHAT’S BEEN YOUR BIGGEST LIFE LESSON SO FAR? Don’t be bitter and always embrace changes
WHAT’S YOUR FAVE PIECE IN THE NEW CALLI COLLECTION? The burnt orange pantsuit [pictured below]. Pretty and practical.
Zoe Cross for Calli the Label Spring/Summer 2017
Credit: Yasmin Suteja
Calli the Label, Christine Jumpsuit in Burnt Orange, $110. SHOP NOW
