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Much lyrical has been waxed about the lab grown diamond industry—deservingly so for its pioneering disruption to traditionally mined diamonds. With the global lab grown market carving out 17% of the overall diamond business, it’s apparent the fervour surrounding this sustainability-minded variation is worthy of its fanfare. But proving these innovations never stray far from the heart—or home—is an Australian-based jewellery house dominating the local lab grown diamond industry. Enter, House of Felix.
Appellation has a way of helping things come into being, and based on the brand’s current trajectory, House of Felixwill develop into a maison synonymous with the brilliance and intensity of the gemstones it creates. Further proving that diamonds are a girl’s best friend are House of Felix’s co-founders, real-life best friends Paris Krimotat and Tara Carroll. Having met in high school, the duo’s entrepreneurial spirit and shared love of luxury helped them identify a space for contemporary fine jewellery crafted with environmental and ethical impact in mind. Indeed, opulent diamonds are worth every cent when you don’t have to pay the price for the planet.
Observing consumer demand for an alternative to conventional diamonds initiated the brand’s launch in 2023, and in under a year House of Felix has garnered legions of acolytes besotted with their sleek designs and customisable creations. The brand operates off a made-to-order model, meaning each piece is grown precisely with the wearer in mind—arriving with blinding lustre direct from the lab in under six weeks.
As diamonds have typically been confined to special occasions, House of Felix’s engineered process also encourages an investment in yourself. An act of self-love in adorning your wrists, décolletage and fingertips in pieces specifically made for you. Of course, it would be remiss for a diamond house to not capitalise on the occasions diamonds are most identified with—love.
Bourgening romantics committing to one another can work with House of Felix to create a bespoke engagement ring or peruse one of the many existing silhouettes like radiant eternity bands or a pink fancy pear cut diamond set on white gold. Celebrating a friendship, like the one shared between Krimotat and Carroll can be manifested in matching friendship bracelets purchased during ‘Galentines’ revelries. The rules of diamonds are rewritten under House of Felix’s roof. And with the brand adding ‘customisation’ and ‘consciously designed’ to the jewellery-lovers lexicon, this new era will soon be the gold standard.
Shop House of Felix Diamonds HERE and below.
House Of Felix has partnered with GRAZIA to give away a $3000 voucher in celebration of Valentine’s Day. If you’ve ever wondered about lab grown diamond’s versatility or are already a big fan, now is your chance to own some yourself. Simply follow both @GRAZIA and @HouseOfFelix on Instagram and tag two friends in the comments to go in the draw to win. The recipient will be announced on February 14th—the ultimate act of love. (Open to Australian residents only).
