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When it comes to beauty trends translating from TikTok to real life, it seems that Hailey Bieber is the perennial muse for a host of styles.
As the poster child of the glazed doughnut aesthetic, and its ‘clean’ inspired subsidiaries like the vanilla girl, it was only a matter of time before the beauty mogul gave the platform’s biggest beauty trend of 2023 her tick of approval.
We’re, of course, referring to latte makeup, the freshly brewed and sun-kissed makeup style over 9.3 million users are advocating for.
Embracing a viral beauty trend and making it her own is well within Bieber’s wheelhouse—we only need to point you towards the 26-year-old reclaiming the bob or bringing the K-beauty glass skin to the masses—and this latest look is no different.
Bieber typically gravitates towards a ‘your skin but better’ aesthetic (a mode she’s bottled with her Rhode Beauty skincare line), so this softly bronzed take on the sun-kissed and coffee-inspired makeup look is certainly the versatile everyday variation of the Y2K bronzed goddess complexion.
Thankfully for Bieber’s beauty disciples, the model is as active on the app as she is recreating makeup looks from it. In her most recent TikTok, Bieber ran us through a comprehensive step-by-step tutorial, utilising products from Rhode along with cult-favourite beauty buys to showcase her perfected hot honey latte makeup look.
@haileybieber Latte Makeup 🥛☕️☕️ but let’s make it head to toe ✨ @rhode skin
To begin, Bieber saturated her visage with Rhode’s latest launch, her glazing milk essence to prep her skin.
After layering a dose of her peptide glazing fluid, Bieber began to chisel her cheekbones and define the contours of her face with a golden cream bronzer, borrowing the underpainting technique revived by her go-to makeup artist, Mary Phillips, to do so.
Next, the star took a light concealer to the high points of the face and blended the base products again.
Over the top, Bieber dusted the brand new Hourglass veil hydrating skin tint to seamlessly merge the skin-loving cocktail of ingredients. Further accenting the contour, Bieber brushed a light mocha-coloured bronzer over the hollows of her cheek, forehead and her eyelids.
Further sculpting her eyes, Bieber took a radiant caramel cream colour into her crease. Bringing a sun-kissed element to the look, Bieber grazed a light oat colour to her under eyes and added a dash of warmth to the apples of her cheek with a warm peach-hued blush.
Reaching for her go-to lip liner, the aptly named anywhere caffeine Makeup Forever, Bieber completed her look with a plump bratty lip and a coat of her peptide lip treatment.
Living up to the caption of the video, “Latte Makeup 🥛☕️☕️ but let’s make it head to toe ✨”, Bieber completed her look with a silky toffee shade dress from Colombian label Maygel Coronel.
For beginners looking to embrace this caffeinated makeup trend, look to these essentials Bieber keeps in high rotation in her beauty arsenal.
Shop Hailey Bieber’s Go-To Latte Makeup Beauty Products
Tom Ford Shade and Illuminate Contour Duo, $154. SHOP NOW.
RMS beauty “Re” Dimension Hydra Powder Blush, $56. SHOP NOW.
HOURGLASS VEIL HYDRATING SKIN TINT, $73. SHOP NOW.
HOURGLASS Unlocked™ Instant Extensions Mascara, $51. SHOP NOW.
MAKE UP FOR EVER Artist Color Pencil, $35. Shop Now.
