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When Kourtney Kardashian cemented her penchant for wellness with her editorial platform and e-commerce site Poosh in 2019, netizens quickly called out the similarities between the venture, Gwyneth Paltrow and her already-established lifestyle label, Goop. With similar content themes and whimsy-sounding names, Kardashian was quickly dubbed a copycat for seemingly imitating Paltrow.
Despite this, both founders preserved and even pushed, or should we say ‘pooshed’ back against their naysayers by collaborating on a vagina-inspired scented candle titled “This Smells Like My Pooshy”. Now, Paltrow is divulging her true feelings about the brand’s resemblance. I
n a new interview, the vindicated skier shared that she was initially “upset” by Poosh’s comparisons to Goop. This ire didn’t stem from a competitive place, however, but rather her disconcert with how women are constantly compared and judged against one another in the media. “I was so upset when Poosh was launched and people were like, ‘This is a ripoff of Goop,” the actress candidly revealed. “I was like, ‘This is so awful’, and trying to pit us against one another, which is so crazy,” she added.
Never one to let scrutiny defy her, Paltrow ended the interview by offering some sage advice. “The world is better and stronger when women are in cahoots with one another,” she noted. “I feel like the patriarchy does this thing to us where they make us feel scarcity and that there’s not enough for all of us to do our thing. And it’s so detrimental.”
At the time of the candle’s launch, Paltrow and Kardashian offered the same sentiment. “We are programmed to think, ‘Oh, there’s not enough room for me and someone else,’ or, ‘Someone’s going to take my man,’ or, ‘Someone’s going to take what’s mine’,” Paltrow said back in 2022.
“We encountered some of that when Poosh launched and I found it so ridiculous, because I don’t know how [Kourtney] felt about it, but I was like, ‘Women are allowed to have interest in the same field and create businesses, and it doesn’t have to be that one is going to take something away from the other or undermine the other in some way,'” she added.
Kardashian agreed: “I knew there was going to be comparison when we were starting, and I think that something my sisters and I pride ourselves in is being really supportive, too, of other brands in the same space, because there’s so much room.”
Two strong female founders uplifting one another during International Women’s Month? We love to see it.
