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URBAN DICTIONARY: Prish [pr-ish]
DEFINITION: (adj) 1. Things very stylish and/or good. The fashionable version of cool.
2. Grey by Jason Wu.
When news broke that American fashion designer Jason Wu – BFF of Diane Kruger and Martha Hunt, and a favourite with the former (sob) First Lady Michelle Obama and Anna Wintour – was launching a lower price point diffusion line inspired by the way his famous girlfriends dress, we saw stars.
Credit: Instagram @greyjasonwu
Pantone was so impressed with the brand’s moniker, they created a whole new custom shade of it for Wu’s labels and swingtags, which Australians can now see for themselves given the brand has finally landed on our sandy shores.
Credit: Instagram @greyjasonwu
Wu’s Spring 2017 Grey collection was the first for the new relaxed-chic brand, teased on Instagram almost a year ago with pictures of artfully-painted bunny logos woven into chic knits. As of last week, heralded with an influencer-studded launch lunch party, it’s now on sale here at select premium boutiques.
Credit: Instagram @greyjasonwu