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Dior AW17 campaign Credit: Brigitte Lacombe
Ask any high fashion model and they’ll tell you what they do for a living isn’t always a glamorous affair (Sydney-born sensation Fernanda Ly says as much here), but there must be some days even they have pinch-me moments.
But working alongside eight of your most in-demand peers, wearing spectacular clothes in a studio with an A-list designer now famous for celebrating the empowerment of women, must certainly rate up there in memorable scenarios for all the right reasons.
Such was the set-up for Dior’s latest advertising images, captured by New York-based French photographer Brigitte Lacombe, who also shot the Spring/Summer 2017 campaign starring Jennifer Lawrence (because We Should All Be Feminists). This season stars nine diverse-looking models in two different themed shots – one in head-to-toe black looks and the other reflecting the blue theme of Chiuri’s Autumn/Winter 2017 runway collection.
Each woman was hand-picked by the creative director, who has made blending fashion with feminism her creative MO. Amongst them is committed campaigner for diversity and women, Adwoa Aboah, and along with Ruth Bell (another Chiuri favourite), who wears the standout sequinned dress in the blue group shot above.
See the Dior Autumn/Winter 2017 collection in full here.
Then, of course, there’s the Aussie contingent. Twenty-one-year-old Ly, who was scouted by a model agent while walking through a Sydney shopping centre during her HSC exams, rapidly shot to international fame thanks in part to her signature candy pink hair, stunning looks and quirky stance. Within two years, she famously fronted Louis Vuitton’s global ad campaign (on her own) and has walked in countless key design house fashion shows since.
Now, she’s part of Chiuri’s vision of a Dior that’s equal parts strong woman, beautiful fashion and edgy street feels. Watch them all in these two videos below – one a behind scenes snapshot captured on the shoot set, and the other the official campaign video. If the clothese weren’t so beautiful, it would be easy to be completely distracted by the fascinating women who wear them.
Behind the scenes on Dior’s AW17 campaign shoot:
And here’s the finished product:
