If there’s ever a season to get wild and frivolous with your fashion, it’s this one. Coat it with sugar and you’ve practically described the new FENDI Funfair capsule just released by the fun-loving classic brand.
It’s a collection of ready-to-wear, bags and other accessories that are like fashion confectionary, a buffet of floss pink, sorbet blue and matte metallics with hints of gold and silver hardware to hold them together like wrapping.
WATCH: The FENDI FUNFAIR Resort 2017 Video starring Sofia Richie
And as this campaign video starring fashion’s wild child Sofia Richie and directed by young Dutch creative CYCY Sanders (above) proves, these pieces are the perfect uniform for the Christmas month rollercoaster.
Dreaming of running away with the circus? (Better still with Sofia as your partner in crime.) There are cheeky passport holders and luggage tags here to help you on your merry way. Prefer your summer wardrobe served with a side order of kitsch? The phone covers and bag tags tick that box too. Even the words emblazoned across the entire capsule give the devil-may-care game away: LOVE, FUN and FENDI.
For those pretending to be just a little serious, there are still luscious options: Mini 2Jours backpacks, cashmere shawls and silk crepe de chine scarfs, for example. Likewise, the classic Kan I bag in elegant black leather has its own allure.
But a funfair wouldn’t be true to its name if it didn’t have a cheeky bling, so of course, those beautifully-crafted scalloped edges are pimped with metallic studs. After all, even a stately black sedan can be pimped if you know how.
As always, the only way to get in on the fun is to front up. The FENDI Funfair capsule is available in boutiques worldwide now. (Find your closest one here.) As Sophia points out on her Instagram: “#FendiResort17 just in time for the holidays”.
WATCH: THE FENDI SPRING/SUMMER 2018 RUNWAY SHOW HERE