It’s verissimo (v. true) to say GRAZIA and luxury fashion brand FENDI have far more impressive things in common than being high-end conduits to ‘hearts in eyes’ designer fashion.
Both were founded almost 100 years ago in Italy, both have yellow as its trademark colour and – here’s the cherry – both have served up a brand new offering for Australian fans in 2016: GRAZIA in the form of new-gen digital offering, and FENDI by opening its first standalone Oz boutique.
Last week the Rome-based Maison, which holds the unique honour of having two famous creative directors working independently (Karl Lagerfeld has created its women’s ready-to-wear for decades and Silvia Venturini Fendi its wildly popular accessories), opened its first Australian store in Melbourne’s Chadstone retail precinct.
It’s the first of two standalone boutiques set to open here in near future, the second being in Sydney’s CBD Westfield. Both men’s and women’s ready-to-wear will be available in both, along with the usual accessories and shoes, which are high earners for the brand. (FENDI is widely credited for sparking the modern It-bag phenomenon after releasing its iconic Baguette purse in 1997. It was so popular a whole episode of Sex and the City was worked around Samantha trying to get her hands on one.)
As a special touch for the openings, FENDI has created an accessories capsule collection featuring pieces only available from the stores, including the FENDI Faces range for men and the Strap You, Bag Bug and FENDI Faces Peekaboo for women.
All images courtesy FENDI