Fashion blogger Holly Titheridge in an Ellery top at MBFWA 2016
Credit: Grace Alyssa Ko for GRAZIA

Exactly 10 years after her debut at Mercedes Benz Fashion Week Australia (aka Oz Fashion Week), Kym Ellery will hold a special evening event soiree with a very special twist. Rather than showcase a new collection in the typical runway show format show she follows for Paris Fashion Week, the popular designer will showcase a retrospective of her label Ellery’s most iconic looks over the past decade at a VIP-studded cocktail party.

Ellery in her own design at MBFWA 2016
Credit: Supplied

It’s a creative departure for the 34-year-old, whose signature ‘off-the-shoulder with ultra-long sleeve’ silhouette several years ago sparked a major international trend and countless imitations. (Even odds that look is one of the retrospective show stars.)

But long before the long sleeves, her designs have been a go-to for supermodels like Alessandra Ambrosio, Miranda Kerr and Sara Sampaio, along with Fashion media heavyweights like Christine Centenera, Veronika Hellburner and Elle Pendleton.

Los Angeles-based Aussie exports Teresa Palmer, Pheobe Tonkin, Lara Worthington and Ruby Rose have all been friend of the brand for years too, attending many of Ellery’s shows at both Sydney and Paris Fashion Weeks over the past decade.

Victoria’s Secret model Alessandra Ambrosio wore an Ellery dress as a jacket at the Spring/Summer 2017 shows in Paris
Credit: Getty Images

Lara Worthington (then Bingle) and Teresa Palmer at Ellery’s 2011 MBFWA show
Credit: Getty Images

As a fun twist, the party is a dual tenth birthday soiree. Its sponsor Etihad, a long-time supporter of IMG Fashion Weeks around the world, clocks up 10 years of service to Australia this annum. The party also celebrates the launch of Etihad’s new ‘Runway to Runway’ frequent flyer program for the fashion biz that offers members things like special airfares, free upgrades and extra baggage when travelling for fashion shoots, runway shows and other fashion business.

The Ellery x Etihad Airways 10th Anniversary celebration will happen May 17 at Carriageworks – and yes, GRAZIA will be there cover the party, people and behind-the-scenes chats. Watch this space…