Overnight in Paris, legendary fashion house Christian Louboutin put on a fantastical display using innovative digital formats — including augmented reality, 3D projections and the gaming platform Zepeto — to showcase its highly anticipated Spring/Summer 2022 collection.
Aptly titled ‘Loubillusions’, the 360° immersive experience took place at L’Atelier des Lumières in Paris — a former 19th century foundry that’s since been reimagined as a museum dedicated to digital art exhibitions.
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For the purpose of Louboutin’s digital showcase, the 3000 square metres of white space was transformed to feature four distinct animations, each corresponding to a theme woven within the Spring/Summer 2022 collection, from zen Japanese gardens to magnificent golden waterfalls. Projected onto the walls, the experience was encompassing and interesting — a nod to the future of fashion week’s and the place technology has in the viewing of collections.
The collection also introduced Carasky, a new bag style that stems from Louboutin’s fascination for crowns and gems. The bag comes in a variety of colours (including taupe, pink, cream shearling, white and black), and is adorned with four Cara spikes to add a touch of glamour into the every day.
Other highlights included the ‘Our Angels’ collection, a genderless first for Louboutin consisting of boots and leather goods.
The video seen above actually utilises technology of robotics motion control, and the magic of CGI to dive the viewer into a multidimensional space.
There was also Boom Boom, a candy-like collection of bright, playful pieces; Pin Up, with cartoonish motifs by artist David Berod; and Or De Saba, a stellar display of Louboutin’s dedication to superior craftsmanship.
Scroll on to explore the pieces.
In essence it was varied, colourful, immersive and glamorous — a fitting wardrobe for a post-pandemic world.
Christian Louboutin CARASKY MINI CALF in Black GOLDINA RAIN Heel in Black Satin MARIE JANE BUCKET Bag in Bubble GumPIN UP SUEDE Pump
Explore the Christian Louboutin Spring Summer 2022 Collection in full here.