Cara Delevingne
Credit: Stephane Cardinale – Corbis/Corbis via Getty Images

Yes, you read that correctly. Let me explain. English model and activist Cara Delevingne took to Instagram today to announce a unique collaboration with Chemical X Lab. She posted a video, apparently naked followed by a monologue on her vagina.

The video states: “My first word was ‘mine’. To me, that means something that is most mine, my vagina. I own it. It’s mine and no one else’s. I choose what I do with it. And no one can take that away from me.”

Delevingne will auction the video as an NFT to raise money for her foundation “which supports women’s empowerment, Covid relief, LGBTQIA+ organisations, environmental causes, and fighting institutionalised racism.”

“These NFTs are the first in the world to be minted on Bitcoin and not Ethereum, and used no new energies to create them. ThisIsNumberOne.com,” Delevngne explained in the caption.

NFT is the acronym for non-fungible token and is based on the premise that while you can screenshot or download an image, audio file or video that’s not yours, you can never have true ownership of it without its direct purchase. For example, the original “Disaster Girl” meme has been reposted countless times but the true creator just sold the NFT for $500,000 USD.

Emily Ratajkowski is another model who has entered the NFT market. Last month she announced she would auction off a photo of herself posing in front of a print of herself by artist Richard Prince. It is titled “Buying Myself Back: A Model for Redistribution” and will be available for bidding from May 15.

“The digital terrain should be a place where women can share their likeness as they choose, controlling the usage of their image and receiving whatever potential capital attached,” Ratajkowski published to Twitter when announcing the new initiative. “Instead, the internet has more frequently served as a space where others exploit and distribute image.”

Stay tuned for how much each NFT sells for, we can imagine it will be huge.

thoughts?