byredo makeup australia
Credit: Instagram/@officialbyredo

If, like the British royal family, you’ve been having a less-than-stellar week, here’s some news that will surely adjust your mood: Swedish fragrance brand Byredo is finally bringing its range of cult makeup products to Australia – namely, to beloved beauty purveyors MECCA. Okay, so perhaps this announcement mightn’t eclipse more weighty woes, but we’d argue that finally being permitted access to Ben Gorham’s inaugural cosmetics range is a salve for almost any surface-level stress.

Byredo makeup first launched in selected regions last September, at a time when global lockdowns had rendered our beauty bags largely useless and caused makeup sales to drop. It was a bold move to launch audacious colour cosmetics in 2020, which speaks to founder and creative director Gorham’s penchant for side-stepping convention. Every element of the striking line, from the sculptural packaging to the marketing collateral, signals the brand’s rejection of tradition – a philosophy that also carries through to the formulas, with natural, ethical ingredients and high performance colour pay-off.

Makeup visionary Isamaya Ffrench was brought in to collaborate on the range, lending her unique brand of avant-garde beauty to Gorham’s established aesthtic. “I’ve always wanted to redefine the approach to creating a makeup collection. I don’t want to tell people how to wear the cosmetics, just to inspire them. I wanted to create a sense of freedom in the way we approach using makeup but also in the way we communicate the products. Byredo can be anything–that is what we are trying to establish,” Ffrench said of the partnership.

Byredo makeup was also created to defy gender constructs, encouraging the customer to decide when, why and how they apply the cosmetics, irrespective of who they are. “This is the visual manifestation of beauty for Byredo – as different to the norm as our approach to scent. As I started to really look at the beauty world I found much of it conservative and conventional. I thought: we can do this, and we can do it differently. Ultimately, beauty is subjective – and Byredo Makeup reflects that,” said Gorham in a statement.

byredo makeup australia
Credit: Byredo

The considered line includes the multi-use Colour Stick, eyeshadow palettes of varying size with bright hues in artistic molten casing, Space Black mascara and Technical Black eyeliner, as well as the Byredo Lip Balm and Lipstick to respectively nourish and enliven your pout.

The entire Byredo Makeup collection will launch across the globe from June, but will land exclusively in Australia at MECCA from July. The pandemic might still be in play, but we’re willing to make socially-distanced plans in advance for this one.