Since when did wearing baggy sweats get so chic? Blend the resurgence of street-vibe ‘90s style, the hot head-to-toe colour trend, gender-neutral pieces and our obsession with laid-back sports luxe dressing and you have the new BONDS Sweats collection that dropped this week.
Proving its slick millennial street appeal is the fact five young Australians who can best be described as ‘edgy’ to front the campaign: Grammy Award-winning artist Flume (aka Harley Edward Streten), GRAZIA March print edition cover star Duckie Thot, model and style influencer Rachel Tee Taylor and actors Samara Weaving, Natasha Liu Bordizzo and Keiynan Lonsdale. Between them is a collective of over 3.4 million followers on Instagram alone.
The unisex SWEATS range, which comes in vibrant primary red and blue, crisp white, grey marle, as well as sky blue, lavender, pale pink, dusty coral, green and this season’s hottest hue – marigold yellow – is made entirely from sustainably sourced Australian cotton.
Hoodies and pullovers start at $60 and $55 respectively in store or on the BONDS website. Then team with same-colour shorts or track pants (see trend note in intro paragraph above!) for $35 or $55 and you’re literally hot to trot.
watCH: THE NEW BONDS SWEATS CAMPAIGN VIDEO (featuring music by Flume)