z300cmyklarge6Olivia Palermo for Max & Co SS17

For a native Manhattanite, fashion’s favourite reality star Olivia Palermo has totally perfected poster girl Cali cool in the latest campaign for Max & Co.

In her fifth season for the ‘young woman’s’ diffusion line aligned with Italian brand Max Mara, Palermo looks like she’s just stepped out of a Slim Aarons Palm Springs print, with low-fi loose blonde hair, dark painted nails, a flowing maxi dress in one shot and giant floral prints in several others.

Olivia Palermo for Max & Co SS17

The only hint of her typical Manhattan wardrobe taste is through one shot where she’s styled in laid-back navy stripes.

While the star clearly had little say in the styling of these campaign shots (a team of creatives will have done that job) the pics are a further sign of what we know is to come in a fashion tidal wave throughout 2017: namely metallic accessories, retro floral prints and high-end boho pieces.

Olivia Palermo for Max & Co SS17
Images courtesy: Max & Co