Last week, we brought you news that ’90s icon and legendary musician, Lenny Kravitz, was the new face of Saint Laurent. Like a fine wine, Kravitz proved that age is just a number, starring in the YSL Fall/Winter 2020 campaign in two cigarette trousers, a silken shirt (even a leopard one), a strong-shouldered blazer and blacker-than-black angular sunglasses.
Now, K-Pop mega star, Rosé Park from BlackPink, joins him (and in matching leopard print nonetheless).
Shot by David Sims with art direction by Saint Laurent creative director, Anthony Vaccarello, #YSL32 – ROSÉ features the K-Pop star in a slim-fitting pussy-bow blouse, black high-waisted pants and thin black croc belt with hair draped delicaley across her face.
There’s also a film, with Rosé dancing around in a black lace mini dress, thigh-high boots and chains slinking from her wrists. Originally born in New Zealand, and raised in Melbourne, Rosé Park has quickly become one of the biggest K-Pop stars and fashion icons of today, with Vacarello and YSL already enamoured by her. She made her front row debut at Saint Laurent’s Spring show last year, and again for their most recent show in March, a love affair a long time coming.
It’s definitely coming up rosés for Saint Laurent.