It’s a sad day when any Australian fashion label shuts its doors, but when Bettina Liano called the industry quits in 2013, shutting her synonymous label, O Jeans and T by Bettina Liano brands, it felt like the end of a local style era for children of the ’70s and ’80s.
But breaking news that the brand will rise again with a new collection dropping February 2019 is proof that heritage labels will never lose their shine.
In its day, Melbourne designer Bettina Liano counted big names like Madonna, Kelly Rowland, Portia De Rossi, Kylie Minogue, Alicia Keys, Paris Hilton and even a then little-known socialite called Kim Kardashian amongst loyal fans of her designs.
Now, three decades since the brand’s launch and five years since its sudden closure, the brand’s new owner, the Apparel Group (which also owns Saba and Sportscraft) has announced it’s reviving the Liano name, design aesthetic, signature yellow tag logo, focus on denim and affordable fashion price-point.
The first collection, designed for the Australian Autumn/Winter season, will feature skinny jeans, high-waisted flares, denim minis and basic tees. Our first glimpses of the clothes themselves come through the brand’s fledgling Instagram account. (IG wasn’t a thing back in 2013, right, so they’re starting from scratch…)
Watch this space…