As natural born water babies, it’s safe to say Australian women are some of the most discerning when it comes to style in the surf. These, the tiniest garments in our wardrobes, make the biggest impact  sartorially speaking but finding a piece that speaks to our on-dry-land style can often leave us feeling a little at sea.

For those of us looking to channel our cocktail bar closets on the beach, these are seven of the newest Australian swim labels to know.

Fella SS17


WHO Designers Cristine Tang and Rosie Iffla

KNOWN FOR Sexy, luxe pieces – basically a cocktail dress in swim form

WORN BY Supers Emily Ratajkowski and Lara Stone

Matteau SS17

what Matteau

Who New York-based Australian stylist Ilona Hamer and her Sydney-based sister Petta Heinsen

Known for Sleek, minimal styles with a chic, urban sophistication

Worn by Australian supermodels and cool, industry insiders in the know

Ephemera SS17

What Ephemera

Who Ex-Saint Laurent designer, Australian Nicole Banning

Known for Swimming costumes with couture sensibilities, cut-outs and clever details

Worn by Cool indie It-girls like Hannah Bronfman, Haley Boyd and Candice Lake

Palm Swim SS17

What Palm Swim

Who Perth-born Kat Furey and her English beau Ben Arnold

Known for Elegant, European-influenced, luxe styles and sun-soaked campaigns in far-flung places

Worn by Models off-duty like Cara Delevingne

Farron SS17

What Farron

Who North Stradbroke Island-born and raised designer Ashton Smith

Known for Bikini basics that don’t skimp on the sex-factor

Worn by Surf babes Mahina Garcia and Malia Murphey

Ward Whillas SS17

What Ward Whillas

Who Rosie Ward and Alicia Whillas

Known for High performance, high tech, stitch-free, reversible swimwear

Worn by Chic Frenchies like Garance Dore

Camp Cove Swim SS17

What Camp Cove Swim

Who Sydney-based designer Katherine Hampton

Known for Retro, artist-designed prints and cheeky, booty-enhancing cuts

Worn by Low-key cool girls about town