Despite often being the first make-up product we’re introduced to as teens, mastering the art of subtle bronzer is a skill many still struggle with. Go too dark and it can look obvious, muddy and yeah, like a pale person wearing bronzer. On the other hand, opting for a shade too light can wash you out. The struggle is even realer in winter too, when your skin offers a paler-than-normal background to your bronzer of choice.

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Firstly if you’re very pale, consider eschewing powder bronzer for a drop of liquid bronzer in your primer or moisturiser in the winter months. It will give your skin a hint of all-over glow without any traceable lines.

Benefit Cosmetics, Dew the Hoola Soft Matte Liquid Bronzer, $49. SHOP NOW
Tom Ford, Bronzing Primer, $100. SHOP NOW
Estee Lauder, Bronze Goddess Gelee Bronzer, $50. SHOP NOW

Another subtle way to warm your skin in winter is via a gradual self-tan. St Tropez’s cult mid-shower formula works in minutes while you soak, meaning no need to apply in your freezing bathroom, and no developing time.

St Tropez, Gradual Tan In Shower Tanning Lotion, $39.99. SHOP NOW

For medium to darker skin tones, mastering the art of a sun-kissed glow when your skin hasn’t seen the sun for months comes down to shade and application. “People often go for the cheeks first with bronzer, but the best place to apply it is along your hairline, because this is how the sun naturally tans your skin,” says make-up artist, Rae Morris. “And for a sexy, natural-looking bronzed look like a Victoria’s Secret girl, always apply a rosy blush first underneath your bronzer, because again that’s what happens to your skin under the sun.”

Try one of these matte, buildable bronzers for a healthy hit of colour from now until September.



Physician’s Formula, Glow-Boosting Season-to-Season Bronzer, $29.95. SHOP NOW

Chanel, LES BEIGES Healthy Glow Sheer Powder Spf 15 / Pa++, $84. SHOP NOW

NARS, Hot Sand Laguna Duo, $62. SHOP NOW

Estee Lauder, Bronze Goddess Powder Bronzer, $58. SHOP NOW

Lancome, Blush Subtil Ultra Fine And Long Lasting Blush in Brown, $75. SHOP NOW

Guerlain, Terracotta Joli Teint Compact Powder, $51. SHOP NOW

Cover Image: Getty Images
Title Image: Getty Images