Credit: Instagram @emrata 

We’re barely into 2017 and already the beauty brands are flexing their ‘must-have buy’ muscles with some of the most genius launches already landing on counters. From the stay-matte moisturiser that won’t make your skin chalky, the budget under-eye brightener that stands up to other luxe alternatives, or the hair treatment sure to repent your summer strand sins – here’s our edit of the skin, hair and make-up buys worth adding to cart this week.

These genius drops of pure pigment can transform any moisturiser into a tint, deepen or lighten an existing foundation to suit your skin tone across all seasons the seasons or boost the coverage of a BB cream.
Clinique, BIY Blend It Yourself Pigment Drops, $55. SHOP NOW

Oh hi DayWear Matte, aren’t we glad to see you? Hitting counters right on schedule, this lightweight gel that hydrates the skin while shrinking pores and keeping that mid-summer shine at bay all day long.
Estee Lauder, DayWear Matte, $75. SHOP NOW

Borrowing the banana powder concept from contour-converts, but in a nifty, user-friendly click-stick applicator, triangle this creamy formula under your eyes to brighten and awaken the face.
AUSTRALIS, Bright Eyes Concealer Banana, $14.95. SHOP NOW

A new beauty step worth considering if you suffer from dry, brittle hair, this unique pre-wash treatment is loaded with nourishing amino acids and softening cashmere proteins, to give your hair an extra hit of hydration.
3 More Inches, Pre Wash Treatment, $52. SHOP NOW

The OG cult illuminating liquid now comes in varying shades to add untraceable light to every skin tone.
MAC, Strobe Cream, $55 each. SHOP NOW