Fashion’s love affair with nostalgic early 1980s style shows no sign of cooling, especially at Swiss luxury house Bally. Its Spring/Summer 2018 campaign shot by art-inspired fashion photographer (and occasional fabric print collaborator) Colin Dodgson is the perfect way to showcase a collection that’s a little bit sporty, a little bit geek-pretty and a whole lotta L.I.T.

Anyone familiar with Dodgson’s prolific work could spot these shots as his from a distance. Retro-look grainy, sepia-tinged images of kooky chic stuff and subjects are his typical MO. Much like the clothes, these images are the stuff of tan, taupe and neutral tone dreams.

GALLERY: BALLY SPRING/SUMMER 2018 CAMPAIGN

Bally SS18 campaign
Credit: Colin Dodgson

What makes the photographs sizzlingly modern is the new collection of men’s and women’s bags, shoes and ready-to-wear made with modern techniques and fabrication, but inspired by the looks of the 1970s and 80s.

(Case in point: the B-print silk pussy-bow blouse in the official campaign video below. I swear I remember my incredibly elegant, former-model grandmother wearing something similar when I was very young. Wish now she’d passed them down to me. This look is the pinnacle of Spring 2018 shirt perfection.)

Bally SS18 campaign
Credit: Colin Dodgson

If you haven’t yet cottoned onto the return of Charlie’s Angels-style knee-high boots (three-inch heel minimum, mind you) then these should serve as a sartorial kick in the stirrup pants too. Obsessed? Shop the range in-store from January 30. Find your nearest Bally boutique here.

WATCH: SEE THE Bally SS18 campaign video FOR YOURSELF

thoughts?