For a Brit who flits between London, Los Angeles and the Big Apple, Alexa Chung sure knows how to channel Parisian style.

Still, that doesn’t stop her from poking fun at her lack of French roots and linguistics in this low-key but hilarious video (below), released to tease her Spring 2017 advertising campaign for brand AG Jeans, founded by Italian Adriano Goldschmied and based in California.

The three-minute clip, directed by AG’s global comms boss, Jonathon Crocker, shows Chung at her hilarious, kooky best with an unexpected kicker that suggests she has a career as an actor ahead of her should being a style icon / designer / TV host loose its shine.


Chung has been tied to the brand since it invited her to guest design a capsule collection in Spring 2015. Channelling her signature brand of cool, vintage ’60s and ’70s-inspired style, it was a rapid sell-out. By the next season, she was the face of the brand. Looking at these images shared exclusively with GRAZIA pre-release it’s easy to see why.

Shot in Paris, the campaign reflects the collection’s inspiration: the French New Wave and signature screen styles from René Clément’s award-winning 1960s thriller Purple Noon. Think relaxed, understated, undone pieces in linen and ultilitarian denim with Parisienne stripes and nautical hints. The AG Spring 2017 collection drops in mid February. 

See the AG Spring 2017 campaign starring Alexa Chung here: