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From Yousef Akbar’s spectacular collection to Commas’ pared back offerings, Afterpay Australian Fashion Week hit all the right notes. The event held at Carriageworks and surrounding Sydney locations was revolutionary for a number of reasons. Firstly, it was the first Fashion Week across the globe to stage a full-scale runway since the start of the pandemic. Secondly, it harnessed the ever growing “see now, buy now” format popularised by international brands such as Tommy Hilfiger.
At the closing of AAFW, Afterpay’s Future of Fashion highlighted local brands celebrating diversity, inclusion, sustainability and accessibility in a fitting finale for the week.
“Outerwear is a key focus this season with the classic trench coat and the effortlessly cool puffer jacket taking centre stage for both style and comfort,” Bridget Veals, David Jones General Manager of womenswear, footwear and accessories tells GRAZIA. “These pieces provide the perfect foundation for your winter wardrobe and with layering being essential, we encourage our customers to select styles in neutral tones so they can be paired with anything.
Relaxed suiting is another big trend for winter with Australian designers moving towards more boxy, masculine blazers paired with wide leg pants. In a mix of bold hues and more muted tones, these separates can easily be worn with a strappy heel, chunky boot or a casual flat shoe for any occasion.
Leather is the fabric of choice this season and we expect customers to embrace this trend. From full monochromatic ensembles which make a statement to timeless separates like soft leather pants which can be styled with a chunky knit.”
Key pieces are already available to shop direct from the confetti covered runway and other’s are slated to drop soon.
bEC + bRIDGE
The darlings of luxury basics and mini party dresses, Bec + Bridge showcased their latest Winter 2021 collection entitled ‘Vivienne’. From shimmering mini’s to evening maxi dresses, the pieces were made to be danced in and can be discovered
Bec + Bridge Iridescence Mini Dress, $280. SHOP NOW
Ciao Bella Midi Dress, $350. SHOP NOW
CUE
The upcoming Spring/Summer 2021 collection from Cue has been described as a “new era” for the brand. As seen on the runway, SS21 is a reinvention of the brand’s signature styles – elevated tailoring and sculpted silhouettes – perhaps with a slightly more youthful and pared back approach.
Ambassadors of the brand and all-round IT girls, Bambi Northwood-Blyth, Holly Titheridge, Aicha Robertson and Violet Grace Atkinson were seen wearing Cue in the front row.
The collection will be available from August. In the meantime, register your interest and peruse the collection, here.
camilla
Camilla rose to international prominence thanks to its traditional bohemian patterns and relaxed (but elevated) silhouettes. Unveiled at Afterpay’s Future of Fashion, the brand has evolved through a series of unexpected design cues and aesthetics – but inherently still ‘Camilla’. Inspired by the glitz and glamour of the roaring Twenties, the dark and mysterious Gothic era, the heavily stylised florals of Art Nouveau and the whimsy world of love in Romantic era.
As if it’s a sartorial venture through time, the collection will release from July in six parts.
The Future of Fashion runway was not the only event to release collections following of the show with Maggie Marilyn, Shona Joy and macgraw boasting a selection of pieces to purchase now.
In addition to the new “see now, buy now” format, AAFW played host to “The Experience”, which allowed consumers to attend select events and purchase packages with the likes of accommodation partner, SKYE Suites.
