Less than 24 hours after Nike named former Victoria’s Secret angel Izabel Goulart its new campaign face, Reebok has fired back a ‘see you and raise you’ shot in the form of the world’s hottest supermodel right now.

Gigi Hadid follows athlete Ronda Rousey (she of UFC fighting, Olympic gold and Entourage fame…) as face of the brand’s #PerfectNever movement, which was launched in July and aims to debunk unrealistic perfectionism and prompt women to embrace their inner strength and grit. 

While many consider Hadid at the absolute pinnacle of the perfection stakes, living under constant scrutiny brings its own set of challenges, she says. “Working out isn’t only physical for me. It’s mental…

“It helps me escape the noise in my head. It’s the only time my mind goes quiet.”

Anyone wanting a weighty shove to dust the cobwebs off their gym bag and mirror Hadid’s love for sweating it out need look no further than these campaign images. After all: summer is coming.

5 reasons we love Gigi in these hot Reebok snaps

No. 1: she stands on her toes for photoS Hadid certainly doesn’t need the height or to fake slim calves, but it’s comforting to know the world’s most in-demand model right now uses the same tip-toe hack as the rest of us mere mortals.

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no. 2: She punches like a boss As distracting as her perfect six pack and brows may be, what we’re most impressed with is her legit boxing prowess. Given these shots were taken before that Paris incident, our respect has just gone next level.

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No. 3: She gives good cause to go topless When a sports bra’s this cool, why cover it with a baggy shirt? If it wasn’t for the threat of wicked (bad, not wicked good) tan lines we’d be tempted to wear this Reebok top at the beach.

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No. 4: Every single one of her trademark moles are on show As is the arm hair that’s typically airbrushed out of fashion campaign shots. If that’s what #PerfectNever looks like, then we’re all in. Side note: that messy fish-tail brand is TDF too. 

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No. 5: She shuns convention It’s the universal conundrum that thwarts all fashion-conscious exercisers: socks or no socks. Yes, it’s far more hygienic etcetera, but lets be frank –  trainers do look better (and more flattering) without them and we’re yet to meet a so-called ‘invisible’ sock that doesn’t end up slipped down and bunched under our arches eventually. Make like Gigi and dare to go bare.

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Credit: all images courtesy Reebok