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From immersive retail experiences to new fragrances designed to stir emotion and fresh collection drops and collaborations, this month is unfolding with plenty of talking points.
Whether you’re planning your next wardrobe investment, updating your beauty cabinet or simply keeping pace with the industry’s latest moves, July offered plenty to linger over.
Here, the fashion and beauty moments that defined the month, and the launches we’ll be keeping firmly on our radar.
Fashion news and beauty drops for July 2026:
La Prairie extends a luxurious invitation…

La Prairie is taking luxury skincare beyond the treatment room with The Platinum Retreat, an exclusive three-day experience at Capella Sydney this July.
Designed for the brand’s most devoted clients, the invitation-only programme pairs platinum-infused indulgence with wellness experiences inspired by the Swiss Alps, along with luxuries like champagne, caviar, a black-tie gala dinner, and thoughtfully curated gifting.
It’s the Swiss House’s most ambitious Australian client experience to date, offering an immersive way to connect more deeply with the brand’s beloved science-driven beauty.
Book here.
Graff unveils its Laurence Graff Signature collection campaign

Golden hour has never looked so glamorous. London jewellery house Graff has unveiled a new campaign for its Laurence Graff Signature collection, set against the striking architecture of Los Angeles’ Sheats–Goldstein Residence.
Starring models Faretta Radic and Akbar Shamji, the imagery spotlights the collection’s sculptural gold pieces, whose faceted forms are inspired by the precise cuts of Graff’s legendary diamonds. Within the new drop, chain-link designs, pavé-set pieces and sleek unisex silhouettes capture a distinctly modern vision of luxury that sits perfectly against the Californian sunshine.
Discover more here.
Permanent Vacation

Cult Melbourne label Permanent Vacation continues its thoughtful design journey with Project 31: After Rain, a collection inspired by the emotional calm that follows a storm.
Marking the next chapter after the opening of the brand’s Collingwood flagship, as well as its tenth anniversary, the release pairs sculptural silhouettes with fluid fabrics in a palette of earthy neutrals punctuated by vivid orchid, algae and poppy tones.
As always, the collection favours artistry and wearability over fleeting trends, reinforcing Permanent Vacation’s distinctive approach to contemporary Australian fashion.
Shop the collection from mid-July here.
Asics and Anna Sawai team up

Anna Sawai is stepping into a new role as the face of ASICS SportStyle’s Sensory Bloom collection. The Japanese-New Zealand actress fronts a playful campaign celebrating the brand’s “Move Your Body, Move Your Mind” philosophy, drawing on her background in dance and yoga.
Alongside the campaign comes a collection of fresh footwear, including a reimagined GEL-CUMULUS™ 16 and the debut of the HYPERSYNC™, a streamlined silhouette inspired by the brand’s track and wrestling archives. The result is a collection that balances technical performance with fashion-forward appeal, and we suggest you get in quick!
Shop the collection here.
Valentino makes a fragrant comeback with Vendetta

Two years after the House entered a new era with Alessandro Michele, Valentino now revives its beauty chapter with Vendetta, its first prestige fragrance franchise in six years.
Comprising Vendetta Donna and Vendetta Uomo, the new scent duo explores old-school passion through a modern lens, exploring emotional intensity as the ultimate luxury.
Created by master perfumer Dominique Ropion and Andrew Everett, Vendetta Donna centres on an exclusive tuberose extract layered with luscious red orange nectar and creamy sandalwood. Reflecting the sensual build of notes within the fragrance, the cinematic campaign is fronted by the ever-magnetic Dakota Johnson and Alexander Skarsgård.
Discover more here.