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In Tommy Hilfiger’s 2024 Holiday campaign, Sofia Richie Grainge and Damson Idris set the tone for a season of cinematic sophistication. Against the elegant backdrop of a cozy Los Angeles hotel, the duo captures the magic of an intimate holiday party and all its potential. Moving seamlessly from room to room, Richie Grainge and Idris embody the festive spirit with warmth and elegance, wrapped in the latest from Tommy Hilfiger.
“The holidays are all about embracing the magic and getting swept up in the moment,” says Richie Grainge about her first campaign since welcoming her first child. “Gift-giving is my way of showing love and affection for family, and Tommy’s Holiday collection—timeless, elegant, and effortless—makes it easy to find something special for everyone.”
Echoing her sentiments, British actor Damson Idris shares his take on holiday dressing and his latest starring role.
“A holiday campaign with Sofia— had to bring my style A-game,” he jokes. Known for his London cool, Idris brings a refined edge to Tommy’s classic American silhouettes. “With Tommy’s collection, you’re guaranteed to leave a lasting impression at every celebration.”
The 2024 Holiday collection showcases Hilfiger’s signature approach to Americana, blending cozy knits, elevated outerwear, and party-ready ensembles that ooze ease and confidence. It’s a collection as timeless as it is modern—a wardrobe for every holiday occasion so we can focus on what really matters.
Ahead, see GRAZIA’s exclusive Q&A with the talent.
What does this holiday campaign mean to you?
Tommy Hilfiger: Sofia and Damson are global icons and authorities on dressing to impress. This campaign fuses the worlds of fashion and entertainment, showing that the holidays are more than just a moment—they’re a vibrant experience styled to perfection. It’s a modern twist on festive elegance, infusing the spirit of the season with cinematic style.
What part of the holidays do you look forward to most?
Damson: I love the confident energy of the holiday season, as it’s all about getting to look and feel your best. Growing up, I was the baby of the family, and my mum helped me stand out and get attention by dressing me in tuxes. Ultimately, it’s all about celebrating with style and making life-long memories.
Sofia: Every year, I look forward to all my family coming together and celebrating in tradition. With everyone having such busy schedules, it’s so refreshing that we block out the time to spend the holidays together.
How do you balance comfort and glamour in your holiday style, especially for those marathon family gatherings or New Year’s Eve parties?
Sofia: I love the holidays; they give me an excuse to dress to the nines. No matter the occasion, feeling at ease is always my priority. When I’m looking for clothing, not only do I want to feel glamorous and chic, but I also want to feel comfortable.
Damson: It’s about showing up polished while always feeling comfortable in yourself. The key is keeping it effortless and simple. Go for something classic like an Oxford shirt, tailored chino and timeless blazer. You’ll look sharp without trying too hard—and feel right for every festive occasion.
What’s your go-to holiday party look this season, and how does it reflect your personal style?
Sofia: In Tommy’s Holiday Collection, my heart pulls me to pieces that are chic and timeless, like this satin-draped top and skirt we captured for an evening scene. It made me feel comfortable, classy, and free to have fun.
Damson: My style is generally part tailored, part relaxed. I loved the classic tux that seems made for holding court during dinner, and the long wool coat to help you make that dramatic and impeccable entrance.
If you could gift one piece from the collection to anyone, which would you choose?
Sofia: It feels meaningful when you give something the person will actually use—it shows that you really know them. I would love to give the Breton striped cardigan as it can be dressed up or down, making it perfect for so many people on my list. Or something special like the gold shoulder bag that gives a holiday outfit that extra vibrance and sparkle.
Damson: The secret to buying a good gift is to get something you secretly want yourself. For me, in this collection, I love the chunky cable knit flag sweater, which is so classically cool and unmistakably Tommy.
