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What’s the sure way to make sure you distract people from the shoes Victoria’s Secret supermodel Gigi Hadid is wearing? Photograph her in underpants.
Still, there was little chance we weren’t going to be mesmerised by this new Reebok Classic campaign starring the model, who was last year signed on as the face of the sports label minus much of the criticism that surrounded her sister Bella’s announcement for NIKE.
This new campaign celebrates the launch of a classic tennis shoe called the Club C Diamond Pack, an adaptation of a classic style from Reebok’s archives. It’s shot backstage in a mock dressing room, while Hadid hams it up for the cameras – sitting cross-legged, singing into a hairbrush, kicking her heels up, tossing her loose tresses around and scribbling on a mirror with a lipstick.
Despite one of the shots showing her perched amidst a sea of professional make-up, her face looks more au natural than her usual photoshoot high glamour.
And the shoes? You can now buy them from Hype DC, Glue Store or on the Reebok website for $130. Grey sweatshirt and black briefs optional.
See every Reebok Classic Club C Diamond Pack 2017 campaign shots starring Gigi Hadid here!
