What makes an icon endure? For Wolford, the answer has always been intimate: the way exceptional materials skim the body; the way a seam — or the absence of one — can change how a woman moves through her day. Seventy-five years after its founding on the shores of Lake Constance in Bregenz, Austria, the luxury skinwear house celebrates a milestone by returning to the feeling at its core: an unforgettable touch that empowers the wearer first.
Wolford pioneered the idea of clothing as “second skin,” liberating women from rigid seams and prioritizing fluid fit, comfort, and confidence. Today, under creative director Nao Takekoshi, that founding code evolves with a renewed lens: design that begins with the woman herself — her poise, her strength, her sensuality — and supports who she is becoming. The result is a quiet power you can feel: pieces that recede visually yet amplify presence.
The Campaign: A Living Thread
To mark its 75th anniversary, Wolford unveils “The Thread of Attitude,” a campaign shot by photographer Camila Falquez and launching September 18. Born in Colombia, raised in Mexico, rooted in Spain, and now based in New York, Falquez is celebrated for reframing femininity through her painterly lens.
Her images bring together a diverse cast of real women — varied in age, background, and body — interacting with sweeping natural landscapes. A flowing ribbon of fabric connects them, symbolizing continuity, connection, and poetic bonds. The effect is almost mythic: tableaux vivants where women are portrayed not as muses, but as the makers of their own narrative.
In an industry saturated with glossy campaigns, “The Thread of Attitude” feels strikingly timely. It mirrors conversations around inclusivity, collective strength, and the redefinition of beauty. It’s a celebration of women, on women, for women — not a single archetype, but a spectrum.
The Icon, Reimagined
Anniversaries deserve heirlooms. For this moment, Wolford unveils a brand-new special edition of an all-time classic: the Seamless Wool Body, a luxurious merino turtleneck bodysuit. Presented in a palette inspired by nature — black, deep night, dark wood, crimson, and pink salt — it offers a fresh yet timeless take on an icon. The piece embodies the house’s duality: minimal in silhouette, maximal in impact. Available from late September at Wolford boutiques, wolford.com, and select international retailers, it’s a wardrobe cornerstone meant to endure seasons and generations.
Wolford Special-Edition Seamless Wool Body: SHOP NOW
A Legacy That Looks Forward
Wolford’s journey from a lakeside atelier in Bregenz to a global name under Lanvin Group is remarkable, but its true legacy lies in how it makes women feel. To wear Wolford is to stand taller, walk freer, and inhabit your body with ease. It’s heritage that adapts, craft that evolves, and style that whispers rather than shouts.
As the house enters its 75th year, its message is both timeless and timely: the most powerful fashion is the kind that begins with women — and threads forward with them.
