Travis Kelce isn’t just one of the most recognizable names in football — he’s also building his reputation as a force in fashion. Today, American Eagle debuts its long-awaited collaboration with Kelce’s lifestyle brand, Tru Kolors, a partnership more than a year in the making.
Travis Kelce Steps Into Fashion as Creative Director
The limited-edition AE x Tru Kolors by Travis Kelce collection officially launches today, August 27, with Kelce stepping in as Creative Director. From design inspiration to fabric selection and graphic creation, the Kansas City Chiefs tight end was hands-on in every detail of the process.
“I’ve had to keep my excitement about this collab under wraps for nearly a year,” Kelce admits. “It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own.”
A Collection That Merges Sports, Style, and Culture
The AE x Tru Kolors drop is inspired by Kelce’s philosophy of “live to play” — a mindset rooted in authenticity, joy, and bold self-expression. With more than 90 pieces priced between $14.95 and $179.95, the collection reimagines everyday essentials through Kelce’s distinct style lens.
Highlights include:
- Heavyweight, vintage-inspired tees
- Reimagined varsity jackets, cricket sweaters, rugby polos, and utility cargos
- Soft chenille pieces and cashmere sets
- Bespoke graphics reflective of AE x Tru Kolors’ creative spirit
The campaign will roll out globally across digital, social, and out-of-home platforms, including placements in Kansas City, cTV ads, fantasy sports integrations, and even a partnership with The Ringer NFL podcast.
Athletes Bring It to Life
Kelce also tapped a lineup of rising stars and champions to showcase the collection in their own style. The campaign features:
- Tennis prodigy Anna Frey
- Basketball guard Azzi Fudd
- Penn State quarterback Drew Allar
- Wide receiver recruit Jeremiah Smith
- Basketball prospect Kiyan Anthony
- Olympic gold medalist Suni Lee
Each athlete embodies the “live to play” ethos, bringing authenticity and energy to the project.
American Eagle Meets Tru Kolors
“American Eagle and Travis Kelce were destined to collaborate. An iconic brand teaming up with one of the greatest athletes of our generation — that’s what I call a win,” says Jennifer Foyle, President and Executive Creative Director at American Eagle. “Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.”
Founded in 2019, Tru Kolors reflects Kelce’s colorful, independent approach to fashion — one that rejects limits and celebrates individuality. This collaboration merges that vision with American Eagle’s deep roots in denim, self-expression, and Gen Z culture.
When and Where to Shop
The AE x Tru Kolors by Travis Kelce collection drops in two installments — August 27 and September 24 — exclusively at American Eagle stores and online at ae.com.
