The internet is ablaze with news of Taylor Swift and Travis Kelce’s engagement, and while the couple’s love story is stealing hearts, it’s Swift’s dazzling new ring that has officially set the bridal world on fire.
A breathtaking antique elongated cushion-cut diamond, set in yellow gold with vintage detailing, the piece has jewelry experts buzzing. And beyond its sparkle, Swift’s choice is being hailed as one of the smartest, most timeless engagement ring styles of the decade.
A Vintage-Meets-Modern Icon
Experts say the ring is the perfect blend of old and new. “Taylor’s engagement ring looks like it could be a whopping 13-carat elongated cushion cut diamond — a possible wink to her lucky number 13,” notes Angie Kennedy, VP of Product Innovation at Zales. “The cushion’s soft corners and depth give it incredible sparkle, and elongated shapes like cushion, oval, radiant, and marquise are some of the hottest styles right now.”
Others point out that its antique, old mine-cut origins add a touch of sustainability and romance. “Antique diamonds are crafted to catch the glow of candlelight. They are the most sustainable diamond on the market and an ideal choice for those who prefer natural diamonds but want to avoid new mining. No two antique diamonds are identical,” shares Jillian Sassone, founder of Marrow Fine.
Why Taylor’s Ring Is the Smart Choice
It’s not just beautiful — it’s strategic. According to new research from The Alloy Market, highly stylized rings like halos, mixed metals, or twig-inspired bands are among the most regretted designs. By contrast, classic cuts and simple settings, like Swift’s, are the least regretted and stand the test of time.
“Taylor’s Old Mine Brilliant diamond with a clean gold band is the epitome of timeless elegance. Our research shows that people rarely regret choosing simple, classic designs,” says Alloy Market CEO Brandon Aversano.
The Swift Effect: How to Get the Look
Not everyone has Kelce’s NFL salary, but the good news is that there are plenty of Swift-inspired pieces at every budget.
- Zales Cushion Cut Collection — From lab-grown solitaires to Vera Wang Love bridal sets, Zales offers a range of cushion cuts that capture Swift’s vintage-meets-modern vibe.
- Sterling Forever’s 6 Carat CZ Elongated Cushion Cocktail Ring ($129) — Already dubbed the perfect “Swift dupe,” this piece delivers maximum sparkle on a budget.
- Marrow Fine Antique Diamond Rings (from $3,650) — For those who want the real deal, Marrow’s hand-sourced antique diamonds offer unique, one-of-a-kind heirlooms.
- Plum Diamonds Old Mine Cut Split Shank Ring (from $20k lab-grown) — A sustainable take on Swift’s look, crafted with responsibly sourced materials.
- KAY Jewelers Now + Forever Collection (from $3,400) — Modern takes on round and oval solitaires, currently part of the retailer’s Labor Day sale.
The Bigger Picture
This isn’t just a celebrity style moment — it’s a cultural shift. By choosing an antique diamond with timeless appeal, Swift has put heritage craftsmanship, sustainability, and enduring elegance at the forefront of bridal jewelry trends.
Her influence, often dubbed the “Swift Effect,” is already felt in fashion, music, and even NFL viewership. Now, it’s set to reshape the engagement ring market — making 2025 the year of the vintage-meets-modern diamond.
