Rihanna, the reigning queen of disrupting the beauty industry, is setting her sights on our hair. Fenty Hair is finally here, officially launching today, June 13! And promising to be as inclusive and innovative as its predecessor, Fenty Beauty.
A Commitment to Inclusivity
We all remember the pre-Fenty Beauty struggles of finding foundation shades. Fenty Beauty shattered those woes with its expansive range, and we can expect a similar commitment to inclusivity with Fenty Hair. After all, Rihanna herself is a hair chameleon, rocking everything from fiery bobs to sleek, raven lengths.
A teaser on Rihanna’s Instagram showcases a diverse cast with healthy manes of all textures. Coils defying gravity mingle with smooth, straight strands — the message is clear: Fenty Hair is for everyone.
This isn’t just about achieving the perfect look, though. Fenty Hair is about empowering people to achieve their hair goals, whatever those may be. Whether you crave voluminous waves or silky-smooth strands, the line promises to be versatile, catering to a range of hair types and styles.
Strengthening and Repair: A Focus on Hair Health
Specific products remain under wraps, but her Instagram teaser’s caption suggests a focus on strengthening and repair. This aligns with what Rihanna has hinted at: “It’s time to play and get stronger by the style.” We can likely expect products that help achieve desired looks while promoting hair health.
The real power move, however, is that Fenty Hair is more than just products. It’s an extension of Rihanna’s creative vision, a celebration of hair in all its forms. Remember the Fenty Beauty campaign that redefined inclusivity in makeup? Expect Fenty Hair to do the same for haircare.
Get ready for this celebration of all curl types, relaxed textures getting the love they deserve, and protective styles being championed. This launch is about dismantling outdated beauty standards and creating a space where every mane reigns supreme.
With Fenty Hair officially here, get ready to unleash your inner hair goddess and let your tresses tell their story. Because as Rihanna herself has proven, everyone can slay a look — with healthy, gorgeous hair to crown it all.
Fenty Hair: SHOP NOW
